• User Research: Conducting in-depth interviews and analytics to understand target customers' behaviors, needs, and preferences.
• Wireframing and Prototyping: Creating low-fidelity wireframes and interactive prototypes to demonstrate the flow and functionality of digital products, facilitating user testing and feedback gathering.
• Customer Journey Optimization: Defining optimized customer journeys for digital services and integrated channel strategies by identifying user needs, describing hypotheses, and metrics.
• User Interaction Design: Creating intuitive and user-friendly interactions, including navigation patterns, button behaviors, and input mechanisms, to improve user task efficiency.
• Usability Testing: Conducting usability testing sessions to evaluate design effectiveness, analyzing design solutions using metrics, and developing scenarios to address user difficulties.
• Design Iteration: Iterating on designs based on user feedback to enhance user experience, including creating screens, determining element placement, and applying design guidelines.
• Competitive Analysis and Design Insights: Researching, analyzing, and providing insights on customer experiences of digital services from key competitors, including creating wireframes, components, and layouts using Autolayout.
• User Research: Conducting in-depth interviews and analytics to understand target customers' behaviors, needs, and preferences.
• Wireframing and Prototyping: Creating low-fidelity wireframes and interactive prototypes to demonstrate the flow and functionality of digital products, facilitating user testing and feedback gathering.
• Customer Journey Optimization: Defining optimized customer journeys for digital services and integrated channel strategies by identifying user needs, describing hypotheses, and metrics.
• User Interaction Design: Creating intuitive and user-friendly interactions, including navigation patterns, button behaviors, and input mechanisms, to improve user task efficiency.
• Usability Testing: Conducting usability testing sessions to evaluate design effectiveness, analyzing design solutions using metrics, and developing scenarios to address user difficulties.
• Design Iteration: Iterating on designs based on user feedback to enhance user experience, including creating screens, determining element placement, and applying design guidelines.
• Competitive Analysis and Design Insights: Researching, analyzing, and providing insights on customer experiences of digital services from key competitors, including creating wireframes, components, and layouts using Autolayout.
